Paste your URL. In 60 seconds we'll show you exactly where your marketing budget is bleeding — Angi leads going nowhere, AI search ignoring you, software you're paying for but nobody's using.
Free scan. No credit card. Results in under 60 seconds.
Most contractors are spending money in all the wrong places — and getting the same dead results every month. If any of these hit home, you've got a Trades Logic score problem.
Angi. HomeAdvisor. Thumbtack. You're getting 50 leads a month and booking 2. That's not a lead problem — that's a targeting problem. The platforms are charging you for homeowners who are just browsing, not buying.
When a homeowner asks AI "who's the best roofer in [your city]?" — you're not in the answer. Your competitor is. That's not luck. They have the local schema, service area markup, and entity signals that AI trusts. You don't.
500 profile views last month. 3 calls. That ratio is a conversion problem, not a visibility problem. Your Google Business Profile is attracting homeowners who then look at your website and leave.
Jobber. ServiceTitan. Housecall Pro. $200–$500/month in software subscriptions that your crew doesn't actually use. No dispatch integration, no automated follow-ups, no customer history. Just a charge on your card every month.
Blog posts about "5 tips for winter HVAC maintenance" that zero homeowners ever read. Meanwhile, you have no project gallery, no before/after photos, no review strategy. The stuff that actually books jobs is missing.
Your last Google review was eight months ago. You finished 40 jobs since then and asked zero customers to leave one. Homeowners read reviews like a job site inspection — outdated or sparse means you lose the bid before you even show up. No automated follow-up means you're leaving reputation on the table every single week.
No spreadsheets. No agencies. No guessing. Just a straight answer about where your marketing stands.
Paste your business website into the scanner. That's it. We pull your site, your signals, and your tech stack automatically — no login, no setup, no agency needed.
Our engine runs 6 contractor-specific rules against your site: lead gen waste, AI visibility, content conversion, tech stack bloat, and more. Every rule is weighted for the trades market — not generic businesses.
You get a 0–100 score, a full breakdown of what's failing and why, a waste estimate in real dollars, and a priority action list — the exact fixes ranked by impact.
These aren't generic marketing checks. Every rule was written for the trades — the platforms you use, the customers you chase, the tools on your belt.
You've got Angi, HomeAdvisor, and Thumbtack pixels firing on your site — but zero job attribution tied to any booked appointment. The platform tracks impressions and calls them leads. We track whether those leads ever became real work. Most don't. Your score drops when the data shows spending with no proof of output.
Your GMB profile has 600 views. Your site gets 400 visitors a month. But estimate requests are in single digits. That gap is your Empty Driveway score — the ratio between visibility and intent. Traffic without conversion means something on your site is turning away homeowners who were ready to book.
Blog posts with zero traffic and zero engagement get flagged. Project galleries, before/after photos, job walkthroughs, and verified reviews drive estimate requests — filler content doesn't. We score the ratio of converting content to dead content and flag everything burning your time without earning its keep.
Jobber. ServiceTitan. Housecall Pro. Estimate and scheduling software. We check for contractor SaaS connected to your site and cross-reference signals for actual usage depth. A tool nobody logs into is money out the door every month — cancel it or actually put it to work before it bleeds you further.
Platform leads sound cheap until you factor in the hours chasing homeowners who've already accepted three other bids or just wanted a free price to throw at their neighbor who "does roofing on weekends." We score the quality signals of your lead sources — volume with no booked revenue is a red flag every time.
When a homeowner asks ChatGPT or Google AI "who's the best roofer in Columbus?" — the answer pulls from entity data, not just SEO rankings. We check for LocalBusiness schema, service area markup, trade-specific FAQ schema, and NAP consistency across directories. No entity signals = AI sends that homeowner straight to your competitor. Every single time.
Your Trades Logic Score is 0–100. Below 50 means you're actively losing jobs to better-optimized competitors. The report tells you exactly what's failing and gives you a dollar estimate of what it's costing you every month.
You're already spending $500–$3,000/month on platforms that don't prove ROI. Every Trades Logic plan tells you exactly where that money is going — and what to do about it.
Get your Trades Logic Score and see the full breakdown in under 60 seconds.
Cancel the software nobody logs into. Pull the pixels with no attribution. Stop paying for dead leads.
Add the schema, service area markup, and entity signals that put you in AI answers when homeowners ask.
Score trends show you whether your fixes are working. Your pipeline should prove it too.
No agency. No sales call. No 12-page PDF full of recommendations you'll never implement. Just your score, your flags, and a ranked list of what to fix first.
Free scan — No credit card — Results in under 60 seconds