No LocalBusiness JSON-LD schema found. Google and AI tools have no structured data telling them your service area, hours, or trade type. You're invisible to anyone searching "roofer near me" from two towns over — and you won't appear in AI-generated contractor recommendations.
Angi and HomeAdvisor retargeting pixels detected. You're paying these platforms for leads — and they're tracking every visitor who lands on your site to pull them back into their marketplace. Every dollar you spend on Angi is funding a competitor's next lead.
3 lead platforms detected. 0 owned trust signals found. No project gallery, no on-site reviews, no certifications displayed. Homeowners landing on your site have no reason to call you over the next roofer in the search results.
Contact form found. No clickable phone number (tel: link) detected. On mobile, if your phone number isn't a tap-to-call link, most visitors won't bother. Roughly 65% of local service searches happen on mobile.
Good content ratio. Your site is weighted toward project photos and service pages rather than thin blog content. Keep adding before/after galleries — they're your strongest conversion asset.
Jobber booking widget detected. You've got your field software connected to your site. This is a real competitive edge — homeowners can request estimates without a phone call, which captures leads outside business hours.