How It Works

Your Trades Logic Score

A real number — 0 to 100 — that tells you exactly how well your marketing is working to get you booked jobs. No grades, no vague recommendations. Just the truth.

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Live Example

What Your Report Looks Like

This is a real score — not a guess. Every number is calculated from what we find on your site.

Trades Logic Score Report — Rodriguez Roofing
0
/ 100
△ Critical — Action Required
Est. Monthly Marketing Waste
$1,449
Off the Map FAIL
The Leaky Bucket FAIL
The Bad Batch FAIL
The Empty Driveway WARN
Dead Weight PASS
The Broken Toolbox PASS

Score Scale

What Your Number Means

Every score maps to a real condition. There's no spin — a 38 means you're losing jobs every week to competitors who've fixed the things you haven't.

0 – 39
Critical
Multiple major failures. Your marketing is actively pushing homeowners away. Most issues are fixable within days.
40 – 59
Significant Gaps
You're converting some traffic but leaving a lot on the table. Competitors with a 70+ score are taking jobs that should be yours.
60 – 79
Needs Attention
Solid foundation with specific weak spots. A few targeted fixes will move your number fast and get you to strong territory.
80 – 100
Strong Position
Your marketing is working. Keep scanning monthly to catch regressions before competitors catch up.

The Audit Engine

6 Rules. 100 Points.

Every rule maps to a real way contractors lose money. Nothing arbitrary — each one we've seen bleed budget in the field.

Off the Map — 25 pts
Highest Weight
AI tools and Google Maps can't recommend you if your site doesn't tell them where you work and what you do. This rule checks your local SEO foundation — the signals that put you on the map for homeowners in your service area.
LocalBusiness JSON-LD areaServed schema FAQPage schema NAP consistency
The Leaky Bucket — 20 pts
20 pts
You're paying Angi, HomeAdvisor, and Thumbtack to send you leads — but those same platforms have retargeting pixels on your site pulling those visitors back into their marketplace. You're funding your own competition.
Angi pixel detection HomeAdvisor pixel Thumbtack pixel Conversion attribution
The Bad Batch — 20 pts
20 pts
If your only proof of quality is a lead platform badge, homeowners have no reason to call you over the next guy. This rule measures how dependent you are on rented platforms versus owning your own trust signals.
Lead platform dependency Reviews on-site Certifications Project gallery
The Empty Driveway — 15 pts
15 pts
Traffic that doesn't convert is just a number. If your site doesn't make it stupidly easy to call you, fill out a form, or book a job, you're paying for visits that go nowhere.
Contact form Clickable phone (tel:) CTA presence Above-fold action
Dead Weight — 10 pts
10 pts
A blog from 2019 doesn't sell jobs. Before/after photos and customer reviews do. This rule checks whether your content is doing real work or just taking up space.
Blog ratio Gallery content Review volume Content freshness
The Broken Toolbox — 10 pts
10 pts
If you're paying for Jobber, ServiceTitan, or Housecall Pro but there's no booking widget on your site, you're leaving automation on the table — and giving competitors an edge on speed-to-answer.
Jobber integration ServiceTitan scripts Housecall Pro Booking widget

Find Out Where You Actually Stand.

It takes 60 seconds. Paste your URL and we'll run all 6 rules against your site — for free. No signup, no sales call.

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